Ahhh: Shock as Father Christmas dies while performing [See The Shocking Reason]

A dedicated Father Christmas performer reportedly collapsed and died during seasonal festivities.

The sad incident occurred at a kindergarten in Siberia.

The Russian Santa was said to have been energetically performing with excited young children before he suddenly stood still and fell backward.

Initially, some of the youngsters thought perhaps his collapse was all part of the game, which involved them touching their noses, and some rushed towards the fallen figure.

But the actor playing white-bearded Ded Moroz, or Grandfather Frost, as he is known in Russia, had collapsed next to the decorated Christmas tree with a heart attack.

Another cast member, a woman dressed as a clown, is seen rushing behind the tree to help the stricken Santa.

As kindergarten staff confronted the young students, he was rushed to hospital in Kemerovo but died on the way, said a medical source.

The man named as Valery Titenko, 67, a well-known professional actor in the city, 2,230 miles east of Moscow.

It was revealed today that he had not been feeling well, and had complained of chest pains, but did not want to let the children down so went into work to perform for them.

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